Case Study: Dow Corning achieves lower fulfillment costs and faster access to accurate information with MarcomCentral

Dow Corning places great value on being responsive to customers and making it easier for customers to get the information they need the first time

Dow Corning needed a better way to manage thousands of frequently updated product data sheets and marketing materials across multiple systems, warehouses, and languages. Because outdated versions were easy to circulate, the company risked sending incorrect information to customers and employees, while also facing high printing, fulfillment, and inventory costs. Dow Corning turned to MarcomCentral as part of an enterprise-wide document and print management solution.

MarcomCentral, working with F.P. Horak, implemented an integrated eCatalog and end-to-end print and fulfillment system that routed orders to the right location and ensured only the latest approved documents were used. The results included a 25% reduction in fulfillment expenditures, a 20% reduction in printing costs, and a 50% drop in back-orders, along with lower inventory, faster access to accurate information, and improved employee productivity.

Dow Corning