Case Study: Delta Vacations saves on printing costs with MarcomCentral

Delta Vacations cuts $60K in printing costs with MarcomCentral

Delta Vacations, a major travel company, faced significant challenges in producing and distributing marketing materials efficiently. Their small in-house team was overwhelmed by over 3,000 annual projects and constant reactive requests from sales, which hindered strategic planning. Furthermore, uncontrolled printing by sales teams was costing approximately $60,000 annually. To address this, they sought a turnkey solution from vendor MarcomCentral that offered easy distribution, reporting, and print-on-demand capabilities.

By implementing the MarcomCentral platform, Delta Vacations empowered its sales teams and travel agents to access and customize approved marketing assets on demand, eliminating the need for constant marketing department involvement. This solution provided MarcomCentral's crucial reporting features, giving valuable insight into material performance. The results were substantial: marketing regained time for strategic work, and the company significantly reduced its printing spend, saving the previously lost $60,000.

Delta Vacations