Case Study: Delta Vacations reduces printing costs and boosts marketing efficiency with MarcomCentral

Delta Vacations - Customer Case Study

Delta Vacations, a subsidiary of Delta Air Lines, needed a better way to manage the thousands of marketing projects its small in-house team supported each year. Limited time, budget, and visibility into what materials were effective made the team reactive, while printing costs at multiple locations were climbing. Delta Vacations turned to MarcomCentral for a turnkey, easy-to-use platform to distribute approved marketing assets and control print spend.

MarcomCentral implemented a cloud-based, print-on-demand solution with reporting, customization, and social integration. As a result, Delta Vacations gave industry partners and travel agents quick access to corporate-approved assets, improved marketing productivity and efficiency, and reduced annual printing spend by nearly $60K. The company also gained better spend tracking and reporting, helping leadership make smarter decisions while boosting brand awareness and reach.

Delta Vacations

Colleen Phelan

Director of Marketing Services