Case Study: Dayton Children’s Hospital streamlines brand asset management with MarcomCentral

Dayton Children’s Hospital streamlines 800+ marketing assets with MarcomCentral

Dayton Children's Hospital faced a community perception gap and inconsistent branding, with outdated marketing materials described as unprofessional and off-brand. As part of a major rebrand, they needed a platform to organize assets and enforce new standards. They selected the MarcomCentral platform to address these challenges.

Using MarcomCentral, they launched a centralized Brand Resource Center, providing approved, on-brand templates and assets with an easy ordering interface. The solution segmented users for tailored access and integrated printing requests. MarcomCentral helped train 300 employees, dramatically reduced one-off requests to the marketing team, and ensured all materials consistently elevated the hospital's sophisticated new brand image.

Dayton Children’s Hospital