Case Study: Dayton Children’s Hospital achieves consistent, on-brand marketing asset management with MarcomCentral

Dayton Children’s Hospital Launches New Brand and Transforms Management of Marketing Assets

Dayton Children’s Hospital, a pediatric hospital in Dayton, Ohio, needed to better communicate its major transformation while fixing long-standing brand inconsistencies across marketing materials. As it launched a new logo and rebrand, the hospital turned to MarcomCentral to help organize and manage its growing library of assets and deliver a more consistent, on-brand experience.

MarcomCentral implemented the Brand Resource Center, giving Dayton Children’s a centralized portal for approved assets, custom templates, ordering of static materials, and built-in print requests. The results included 800 materials available, 3,000 orders placed, 50 customized templates, and training for 300+ employees, while eliminating clip art and reducing calls and emails to the marketing team.

Dayton Children’s Hospital