Case Study: DaVita Kidney Care streamlines brand-compliant marketing distribution with MarcomCentral

DaVita Kidney Care streamlines brand asset distribution with MarcomCentral for 2,600 monthly users

DaVita Kidney Care, a major dialysis provider with over 2,500 centers, faced a significant brand compliance challenge. With only a three-person marketing team, field professionals often created their own unapproved marketing materials, leading to off-brand and legally non-compliant assets. They turned to the vendor MarcomCentral for a solution to centrally control and distribute branded assets.

MarcomCentral implemented a customized portal, branded "Marketing on Demand," which centralized all compliant marketing materials. The solution included easy navigation, a detailed reporting function, and Google Maps integration for localizing content. As a result, MarcomCentral enabled a self-service model that now sees over 2,600 monthly users downloading or printing more than 1,600 assets monthly, ensuring all materials are on-brand and legally approved while freeing the marketing team from the burden of handling individual requests.

DaVita Kidney Care