Case Study: Modern Woodmen achieves compliant localized marketing with MarcomCentral

Creating Compliant Marketing Pieces Sums Up Success

Modern Woodmen, a member-owned financial services organization with more than 1,200 field representatives, needed to replace an outdated marketing asset management system that was creating inconsistent, siloed materials and making it hard to keep local marketing on-brand and compliant with complex regulations. The company also needed a user-friendly solution that would support grassroots, locally customized outreach while satisfying legal and compliance requirements.

MarcomCentral provided a platform with corporate-approved templates that Modern Woodmen could locally customize within strict guidelines, giving field reps flexibility without sacrificing compliance. MarcomCentral streamlined marketing operations across internal teams and external users, and its unique logins and preset asset access simplified onboarding and offboarding. The result was faster, more controlled localized marketing with 100% compliance built into the process.

Modern Woodmen

Lisa Hamerlinck

Manager, Marketing Technologies, Modern Woodmen