Case Study: Cornerstone Broker Insurance Services Agency achieves faster sales and personalized marketing with MarcomCentral

Cornerstone Enables Sales with Personalized Marketing

Cornerstone Broker Insurance Services Agency, a Cincinnati-based insurance agency, needed a better way to distribute marketing materials to employees, brokers, internal sales, and partners. Its public website had become cluttered and unsecured, making it hard for users to find relevant content and creating a flood of one-off requests to the marketing team. Cornerstone chose MarcomCentral to centralize and organize its marketing assets.

With MarcomCentral, Cornerstone created user groups and self-service portals that gave each audience personalized, easy access to the right brand-compliant materials. Users could also customize and print assets on demand, and brokers could order promotional items through the portal. The result was faster time to market, major time and resource savings for Marketing, strong user adoption soon after launch, and improved sales enablement with 24/7 access to compliant content.

Cornerstone Broker Insurance Services Agency