Case Study: CoolSculpting creates a one-stop shop for marketing assets worldwide with MarcomCentral

Coolsculpting launches a one-stop marketing portal in 10 languages with MarcomCentral for 4,300+ users

CoolSculpting, a global non-surgical fat-reduction treatment provider, faced challenges in managing marketing assets for its vast international network. Users were creating off-brand materials, and the healthcare industry's varying regulatory requirements across countries posed a compliance risk. They sought a one-stop-shop solution from vendor MarcomCentral to provide customizable assets while enforcing brand standards.

MarcomCentral provided a marketing portal with dynamic templates, multi-language support, and integrations like Salesforce. The solution enabled CoolSculpting to launch a compliant asset library in 10 languages for over 4300 users worldwide. This centralized system saved time, allowed for campaign adjustments based on usage analytics, and ensured 100% brand compliance across all distributed materials.

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