Case Study: CoolSculpting achieves global brand compliance and streamlined marketing assets with MarcomCentral

CoolSculpting Creates One-stop Shop for Marketing Assets Worldwide

CoolSculpting, a global non-surgical fat-reduction treatment brand, needed a way to give physicians, sales reps, and local offices the marketing assets they wanted while preventing off-brand materials and staying compliant with changing healthcare regulations across countries. To solve this, CoolSculpting turned to MarcomCentral for a centralized, one-stop marketing asset management solution with multilingual support, SSO, and Salesforce integration.

With MarcomCentral, CoolSculpting launched a marketing portal in 10 languages for more than 4,300 users worldwide. The portal delivers 100% brand-compliant, template-based assets that can still be personalized locally, and MarcomCentral’s analytics help the team track engagement and optimize campaigns with instant reporting, saving time and improving control over global marketing efforts.

Coolsculpting

Wendy Suljak

Director of Practice Marketing