Case Study: Boys and Girls Clubs of America empowers local affiliates with marketing resources using MarcomCentral

Boys and Girls Clubs of America Empowers over 4,100 Local Affiliates with Marketing Resources

Boys & Girls Clubs of America needed a way to keep branding consistent across more than 4,100 local affiliates while also giving club professionals with limited marketing experience easier access to resources. To solve this challenge, BGCA chose MarcomCentral to create a centralized marketing portal that would serve as a one-stop shop for downloading, customizing, and training on brand materials.

MarcomCentral delivered a branded site with single sign-on, search and preview tools, and a library of templates, photos, videos, logos, and training materials. The results included stronger brand consistency, fewer off-brand logos, and better campaign tracking, with the portal launching in mid-2014 and reaching 6,000 active users and 43,000 downloads in 2015.

Boys and Girls Clubs of America

Meredith Carter Moore

Senior Director Local Marketing