Case Study: Boys and Girls Clubs of America centralizes marketing assets with MarcomCentral

Boys and Girls Clubs of America empowers 4,100 affiliates with MarcomCentral

The Boys and Girls Clubs of America faced a challenge maintaining consistent branding across its over 4,100 local affiliates, which often used off-brand logos and lacked marketing resources. They selected MarcomCentral to implement a centralized marketing portal to empower club professionals with easy access to on-brand assets.

Using MarcomCentral, BGCA created a one-stop marketing site featuring customizable templates, a logo creator, and training materials. The solution eliminated off-brand logo usage and led to over 43,000 downloads, enabling local clubs to execute professional marketing and helping the organization better serve its goal of reaching more youth.

Boys and Girls Clubs of America