Case Study: BIGGBY COFFEE enables 200+ franchisees with on-demand marketing using MarcomCentral

BIGGBY® COFFEE Enables 200+ Franchisees with On-Demand Marketing Using MarcomCentral

BIGGBY COFFEE, the fast-growing U.S. coffee chain with 200+ franchise locations, needed a more efficient way to support owner/operators with local marketing assets. As store-specific requests climbed to 1,200 per month, the in-house design team was overwhelmed and franchisees were facing long wait times for materials, prompting the company to look for a better solution with MarcomCentral.

MarcomCentral implemented an on-demand marketing portal with dynamic, editable templates for flyers, emails, coupons, and social media posts. The solution eliminated 1,200+ one-off requests each month, reduced wait times for custom marketing pieces, and saved significant time for multi-store owners while improving brand control for Corporate Marketing through pre-approved assets.

BIGGBY COFFEE

Joshua West

Senior Digital Asset Specialist