Case Study: BIGGBY COFFEE streamlines franchise marketing with MarcomCentral

BIGGBY COFFEE eliminates 1,200 monthly requests with MarcomCentral

BIGGBY COFFEE faced a challenge in supporting over 200 franchisees with localized marketing materials. Their corporate marketing team, overwhelmed by 1,200 monthly requests from store owners, needed a more efficient solution to reduce designer workload and wait times. They selected the MarcomCentral platform for its dynamic templating and social media distribution capabilities.

By implementing MarcomCentral's dynamic template solution, BIGGBY COFFEE enabled franchisees to self-serve approved, on-brand marketing assets. This allowed store owners to customize materials for their locations while maintaining corporate brand control. The results were significant: MarcomCentral helped eliminate over 1,200 one-off requests and saved an estimated 1,000 hours, freeing the marketing team to focus on strategic campaigns.

BIGGBY COFFEE