Case Study: Terrapinn saves over $50K annually with Salesforce Data Cloud and MarCloud Consulting

Terrapinn saves over $50K a year with MarCloud Consulting

Terrapinn, a global events company, faced challenges with their Salesforce CRM becoming overloaded with unqualified top-of-funnel data as they expanded globally. This usage was driving up storage costs and creating inefficiencies. They approached their long-time vendor, MarCloud Consulting, to implement a solution using Salesforce Data Cloud.

MarCloud Consulting designed a solution that integrated an AWS S3 bucket with Data Cloud to process and unify incoming data before it reached the CRM. This allowed Terrapinn to intelligently manage prospects without creating redundant records in Salesforce. The results were significant: MarCloud's implementation removed 4.5 million records from the CRM, reduced storage usage by 51%, and saved the company over $50,000 per year in storage costs.

Terrapinn