Case Study: Pieta achieves 97% over fundraising target with MarCloud Consulting

Pieta exceeds fundraising target by 97% with MarCloud Consulting

Pieta, an Irish charity, faced the challenge of managing its large-scale Darkness Into Light fundraising campaign with a small internal team. They needed a more automated approach to email marketing using Salesforce Account Engagement (Pardot) to maximize engagement and donations without overburdening staff. Partnering with MarCloud Consulting, Pieta sought to optimize its Pardot setup to ensure communications were timely, impactful, and accurately targeted.

MarCloud Consulting implemented a solution that included a Pardot audit, automation workflows, segmentation, and new reporting dashboards. This optimised setup enabled Pieta to exceed its fundraising target by 97%, resulting in a €57,000 uplift on the previous year. The work by MarCloud also provided the foundation for Pieta to run more effective data-driven campaigns in the future.

Pieta