Case Study: a leading UK-based teacher training organisation improves campaign attribution with MarCloud Consulting

Leading UK-based Teacher Training Organisation improves campaign tracking with MarCloud in multi-domain setup

MarCloud Consulting partnered with a leading UK-based teacher training organisation that was struggling with ineffective campaign tracking across its multiple domains and third-party integrations. Their challenge was an inability to accurately report on campaign success due to a lack of integration between their Account Engagement tracking and the OneTrust cookie consent tool, which resulted in significant data loss.

The solution implemented by MarCloud included integrating Account Engagement with OneTrust, deploying a comprehensive UTM tracking strategy, and utilizing Google Tag Manager and Salesforce Flows for data capture. This provided the client with enhanced tracking accuracy compliant with user consent and detailed insights into campaign performance, enabling them to seamlessly track a prospect's journey from initial contact to final registration.