Case Study: Kirkpatrick Price achieves $78k in revenue and 36 MQLs with MarCloud Consulting's Pardot automation

Kirkpatrick Price generates $78k in revenue with MarCloud Consulting

Kirkpatrick Price, a provider of information security audits and services, faced the challenge of maintaining business momentum during the COVID-19 pandemic by promoting their remote services. They partnered with MarCloud Consulting to leverage their Pardot (Account Engagement) platform to better understand their database quality and generate qualified leads.

MarCloud Consulting implemented a fully automated marketing campaign using Pardot's Engagement Studio and dynamic lists. The solution involved a sequence of tailored emails, automated lead scoring, and Salesforce integration for immediate sales follow-up. This strategy delivered significant results for Kirkpatrick Price, including 36 marketing-qualified opportunities, two long-term contracts, and $78,000 in revenue, transforming their lead handover process in the process.

Kirkpatrick Price