Case Study: Bruntwood achieves 17,650% ROI with MarCloud Consulting's Marketing Cloud solution

Bruntwood generates £5.18 million revenue with MarCloud

Bruntwood, a UK-based property management enterprise, faced the challenge of re-engaging a large list of cold leads without overburdening their sales team with manual follow-ups. They partnered with MarCloud Consulting to utilize sophisticated email marketing automation within Salesforce Marketing Cloud (Pardot) to run a targeted campaign with a limited-time promotion.

MarCloud implemented a solution involving segmented lists and fully personalized, automated email journeys based on recipient behavior. This strategy successfully re-engaged cold leads, generating £5.18 million in revenue and delivering an extraordinary 17,650% return on investment for Bruntwood. The campaign also provided the sales team with valuable analytics and hot leads to follow up on.

Bruntwood