Case Study: Ziegler achieves 462% more conversions with Marcel Digital

Ziegler boosts conversions 462% with Marcel Digital

Ziegler, an investment bank and wealth management firm, needed a new website to refresh its online image and support its lead generation goals. Their previous content management system was difficult to use and limited their marketing team's agility. Marcel Digital was engaged to implement a scalable solution using the Umbraco CMS to address these challenges.

Marcel Digital delivered a data-backed solution that included UX improvements, content optimization, and an aligned content strategy. The new website empowered Ziegler's team to manage content efficiently and launch targeted campaigns. As a result, Marcel Digital helped Ziegler achieve a 513% increase in conversion rates and a 462% increase in overall conversions.

Ziegler