Case Study: WAV, LLC modernizes ecommerce and boosts growth with Marcel Digital

WAV, LLC modernizes ecommerce after 6 years with Marcel Digital

WAV, LLC, a leading value-added distributor of wireless networking technology, partnered with Marcel Digital to modernize its outdated ecommerce platform. The legacy site lacked critical functionality and could not support the company's growth, complex inventory needs, or its vendor-driven business model. The challenge involved creating a scalable solution that integrated seamlessly with NetSuite and unified three distinct brand sites.

Marcel Digital delivered a fully modernized ecommerce platform built on Umbraco CMS, featuring a custom NetSuite integration for real-time product, pricing, and inventory synchronization. The solution provided an optimized user experience for product discovery and a new customer portal. As a result, WAV gained deeper insights through advanced analytics, maintained SEO stability post-launch, and achieved a scalable platform for efficient operations and sustained digital growth.

WAV, LLC