Case Study: StreetWise Improves Navigation and Vendor Discovery with Marcel Digital and Umbraco Cloud

StreetWise cuts bounce rate by 22% with Marcel Digital

StreetWise, a workforce development agency for the homeless, needed a modernized website to better reflect its mission and serve its users. Their outdated site was difficult to navigate and lacked key functionality, including an easy way for users to locate nearby magazine vendors. They partnered with vendor Marcel Digital to create a new site with an improved user experience and a content management system.

Marcel Digital rebuilt the website using Umbraco Cloud, creating a scalable and easy-to-manage platform. The solution featured streamlined navigation and a custom "Find a Vendor" map to support the community. The new site delivered significant results for StreetWise, including a 22% decrease in bounce rate and a 7% increase in pages per session, while also making internal content management much more efficient.

StreetWise