Case Study: Pipeline Health unifies its digital experience with Marcel Digital

Pipeline Health unifies 7 hospital websites with Marcel Digital

Pipeline Health, a national healthcare brand operating seven separate hospital websites, faced challenges with inconsistent branding, a disjointed user experience, and operational inefficiencies. They enlisted Marcel Digital to unify their digital presence and reimagine the patient journey.

Marcel Digital executed a comprehensive web development solution that modernized the user experience and streamlined internal content management. The results included improved user engagement, increased operational efficiency for editors, and significant organic traffic growth. The project also earned national recognition by winning a 2021 IMA Outstanding Achievement Award. Marcel Digital successfully delivered a unified and patient-centered platform for Pipeline Health.

Pipeline Health