Case Study: Paylocity achieves a 43% increase in organic traffic with Marcel Digital

Paylocity boosts organic traffic 43% with Marcel Digital

Paylocity, an industry-leading cloud-based payroll and human capital management provider, partnered with Marcel Digital for a website overhaul. The challenge involved aligning the site with a new brand identity while resolving critical usability issues, improving performance, and managing a high-stakes SEO migration without disrupting inbound lead generation.

Marcel Digital executed a comprehensive solution that included a data-driven restructuring of the site's information architecture, a brand-aligned user-centric design, and a meticulous SEO migration. The results were immediate and measurable, with Paylocity experiencing a 43% increase in organic traffic within three months post-launch, alongside higher engagement rates and stronger lead generation performance.

Paylocity