Case Study: iManage boosts website traffic and engagement with Marcel Digital

iManage boosts website traffic 20% with Marcel Digital

iManage, a leading provider of work product management solutions, partnered with Marcel Digital to overcome challenges presented by their outdated website. Their previous site had an ineffective structure, a difficult-to-use technology stack, and a lack of flexibility that prevented their marketing team from quickly making updates.

Marcel Digital developed a new website for iManage on the Umbraco CMS, which provided a flexible and user-friendly platform for content management. The solution included SEO best practices and a transition to Google Analytics 4. As a result, Marcel Digital helped iManage achieve a 20% increase in website traffic and a 9% increase in average time on site, while also empowering the internal marketing team.

iManage