Case Study: a higher education institution drives enrollment growth with Marcel Digital paid media

Higher Education institution reaches 4,046 students with Marcel Digital

A higher education institution partnered with Marcel Digital to improve its paid media strategy. The college faced challenges as its campaigns were broad and unfocused, making it difficult to track applications or connect marketing efforts to enrollment goals. Success was measured by website traffic rather than meaningful conversions, and the internal team had limited paid search experience.

Marcel Digital rebuilt the paid media strategy by restructuring Google Ads campaigns around priority academic programs and high-intent keywords. They refined audience targeting for prospective students and implemented tracking for application starts and submissions. This solution provided clear performance visibility and helped the institution achieve its highest enrollment in its 132-year history, with the campaigns playing a significant role in increasing application volume.