Case Study: a higher education institution boosts enrollment and cuts conversion costs with Marcel Digital paid media

Higher Education institution cuts cost per conversion by 80% with Marcel Digital

A higher education institution specializing in health sciences partnered with Marcel Digital to address challenges within its paid media strategy. The institution faced rising costs per conversion and declining enrollment inquiries due to increased competition and an inefficient approach, all without the ability to increase its budget.

Marcel Digital revamped the paid media program by restructuring Google Ads campaigns for better targeting, strengthening ad messaging, and expanding into new channels like Facebook and LinkedIn. This solution drove an 80% decrease in cost per conversion and a 468% increase in conversion rate, delivering over 10,000 new users to key program pages without any increase in spend.