Case Study: a private health sciences institution boosts student inquiries with Marcel Digital CRO

higher education institution boosts inquiries by 63% with Marcel Digital

A private health sciences institution in Illinois partnered with Marcel Digital to increase inquiries from prospective students. The challenge was that, despite strong website traffic, conversion rates for information requests were low due to unidentified user experience friction. Marcel Digital's Conversion Rate Optimization (CRO) service was tasked with uncovering these hidden barriers.

Marcel Digital analyzed user behavior and implemented strategic A/B tests on the homepage and program pages. The solution included reducing the homepage masthead size to improve call-to-action visibility and adding clear end-of-page CTAs on program pages. The results were a 60% increase in homepage submissions and a 63% increase in program page submissions, capturing substantially more student inquiries.