Case Study: Güntner improves lead quality and reduces CPL with Marcel Digital paid media

Güntner boosts lead volume 70% with Marcel Digital

For Marcel Digital's client Güntner, a global leader in refrigeration and climate control solutions, the challenge was to improve lead quality and cost-efficiency in a competitive market. Their previous paid media efforts resulted in a high cost-per-lead and limited engagement, failing to effectively reach key HVAC and industrial refrigeration decision-makers.

Marcel Digital implemented a comprehensive paid media strategy involving search and display optimization, audience refinement on platforms like LinkedIn, and enhanced creative messaging. This solution yielded a 70% increase in lead volume and a 25% reduction in cost-per-lead, from $400 to $300, while form-fill conversion rates tripled from 1% to 3%.

Güntner