Case Study: Academic Medical Center Achieves 68% Organic Traffic Growth with Marcel Digital's SEO Migration and Analytics Rebuild

Academic Medical Center boosts organic traffic 68% with Marcel Digital

Academic Medical Center faced the challenge of protecting its organic search visibility and engagement metrics during a major website migration. They also required a complete rebuild of their Google Analytics setup to ensure accurate tracking. They enlisted Marcel Digital, a Google Certified Partner, for its SEO and analytics consulting services to mitigate these risks.

Marcel Digital executed a comprehensive SEO migration strategy that included a redirect map, updated backlinks, and optimized content. They also rebuilt the analytics infrastructure with custom reports. This solution resulted in a 68% increase in organic traffic and a 77% increase in new users, while also streamlining reporting for the medical center.

Academic Medical Center