Case Study: YPO boosts traffic and transactions with Maratopia PPC and SEO

YPO boosts site sessions by 100% with Maratopia

Maratopia was hired by YPO, a publicly owned UK supplier of educational products, to boost online visibility and drive profitable growth. The challenge was to create cost-effective pay-per-click campaigns that would specifically increase traffic and sales for sections of their site, such as sports equipment.

The solution involved comprehensive keyword research to identify new, high-performing search terms. Maratopia's PPC experts implemented campaigns that significantly improved the client's Google rankings. The results for YPO included a 100% increase in website sessions and a substantial increase in new users, transactions, and revenue, with some campaigns consistently driving ten times more revenue than their click cost.

YPO