Case Study: Anglia Ruskin University boosts PPC conversions with Maratopia

Anglia Ruskin University cuts PPC cost per click by 79% with Maratopia

Anglia Ruskin University needed a cost-effective method to drive high-intent traffic and recruit new students for its online courses, requiring a strategy that would deliver quick results. To meet this challenge, the university partnered with digital marketing vendor Maratopia to implement a targeted PPC campaign.

Maratopia built 19 targeted Google Ads campaigns for the university, one for each course, and supplemented this with a monthly blog plan to drive both paid and organic traffic. The PPC campaign executed by Maratopia was highly successful, reducing the cost per click by 79% and increasing the conversion rate by 82% year-on-year. Goal completions from PPC also increased by 27.42%.

Anglia Ruskin University