Case Study: Anglia Ruskin University boosts conversions with Maratopia’s PPC, SEO and content marketing

Anglia Ruskin University boosts blog conversions to 67% with Maratopia

Anglia Ruskin University, a major provider of distance learning courses, needed to quickly establish its new distance learning brand and compete with other established universities. The challenge was to efficiently reach its target market and promote its diverse range of vocational courses. Maratopia was engaged to provide a speedy marketing response.

Maratopia implemented a two-pronged content marketing and PPC approach. This involved writing weekly, SEO-optimized blog posts and running targeted pay-per-click campaigns, especially for new course launches. The strategy successfully established the university as a market leader, with blog posts achieving a 67% conversion rate. Maratopia continues to maintain a strong relationship with the client, providing ongoing blog content and PPC management.

Anglia Ruskin University