Case Study: First Commonwealth Bank improves online banking UX with Marathon Consulting's Umbraco redesign

First Commonwealth Bank improves online banking with Marathon Consulting, serving 120+ locations across 30 counties

First Commonwealth Bank, a regional bank serving Pennsylvania and Ohio, faced challenges with its website creating friction for users during critical tasks like navigation and account access. This was hindering conversions and increasing strain on support teams. Partnering with Marathon Consulting, the bank used an Umbraco CMS upgrade as an opportunity to address these usability issues through a comprehensive UX audit.

Marathon Consulting implemented a user-centered redesign based on the audit's findings. The solution streamlined navigation, centralized the login experience, and improved financial product comparison tools. The result was a more intuitive and confidence-building digital experience that eased friction across essential banking tasks. The Umbraco upgrade also enhanced the site's security, performance, and scalability for future growth.

First Commonwealth Bank