Case Study: First Bank and Trust Company improves online banking experience with Marathon Consulting

First Bank and Trust Company launches a modern Umbraco 13 website with Marathon Consulting

First Bank and Trust Company, a community bank headquartered in southwest Virginia, partnered with Marathon Consulting to redesign its outdated website. The bank's existing site had poor SEO performance, convoluted navigation, and an antiquated design that failed to reflect its modern brand identity, which presented a challenge for both customers and content managers.

Marathon Consulting implemented a new website using the Umbraco 13 CMS. The solution included a redesigned information architecture for intuitive navigation, modern visual design, and custom content management components for flexible page building. Marathon also executed a comprehensive SEO strategy. The result was an enhanced online experience for customers, improved SEO for greater visibility and traffic, and a flexible CMS for easy administration.

First Bank and Trust Company