Case Study: Birdsong Peanuts streamlines peanut buying with Marathon Consulting

Birdsong Peanuts launches web-based procurement with Marathon Consulting and buys over 1 billion pounds in maiden season

Birdsong Peanuts, one of the largest peanut buyers in the United States, was relying on an outdated, unsupported legacy desktop application to manage its complex procurement process. The system lacked a centralized database, required installation at each of their 85+ locations, and hindered data sharing. Birdsong engaged Marathon Consulting to develop a modern replacement solution to overcome these challenges.

Marathon Consulting designed and implemented a new web-based custom application using ASP.NET Core and SQL Server. This centralized system provided real-time data access, online reporting, and integrated digital contract management via DocuSign. The solution from Marathon Consulting was successfully deployed before the harvest season, enabling Birdsong to efficiently purchase over a billion pounds of peanuts in its first year of use.

Birdsong Peanuts