Case Study: a leading gaming hardware retailer streamlines custom controller purchases with MAQ Software's AI recommendation system

Leading Gaming Hardware Retailer - Customer Case Study

The leading gaming hardware retailer, a seller of custom gaming controllers, faced a challenge in helping customers choose from hundreds of color combinations, which often led to purchase indecision. To address this, MAQ Software was engaged to refine the customer and product data and train a recommendation system to determine the most popular designs.

MAQ Software implemented a solution using the Azure Matchbox Recommender. They collected and refined website usage data to train the system, which then provided interactive recommendations for similar, popular controller designs throughout the customization process. This streamlined the purchasing journey for customers, making it faster and more enjoyable, and ultimately increased ordering success by simplifying the decision-making process.