Case Study: a large software company streamlines marketing workflows with MAQ Software and Microsoft Dynamics 365

Large Software Company - Customer Case Study

MAQ Software partnered with a large software company that was struggling with a fragmented marketing technology stack. The customer's 3,000 marketers and 500 operations team members used disparate tools, which prevented them from creating complete end-to-end marketing workflows and hindered coordination between teams.

The solution implemented by MAQ Software was a marketing portal built using Microsoft Dynamics 365 and a suite of Azure technologies. This integrated platform unified the marketing campaign process, allowing marketers to manage campaigns from start to finish and defer tasks to operations. The project was successfully adopted by all users, improving collaboration and providing the tools for the operations team to evaluate effectiveness and forecast costs.