Case Study: a large retailer improves customer relationships with MAQ Software’s master data management solution

Large Retailer - Customer Case Study

MAQ Software helped a large retailer that was struggling with siloed and redundant customer data across its ten divisional databases. This prevented sales and marketing teams from coordinating, leading to issues like sending promotional emails for products a customer had already purchased. The client needed to merge these customer identities and create a single source of truth.

The solution involved MAQ Software creating "golden records," or master customer identities, by extracting, cleaning, and profiling the divisional data. They used customized rules, fuzzy lookups, and machine learning to match, deduplicate, and link identities. The automated MDM process now provides a unified customer view, improving service and ensuring customers receive relevant communications. The solution is fully compliant with GDPR regulations.