Case Study: an internationally recognized software company improves conference management and event ROI with MAQ Software

Internationally Recognized Software Company - Customer Case Study

MAQ Software developed a comprehensive event management platform for an internationally recognized software company to manage a large conference for 30,000 attendees. The client's key challenges were creating a single platform to track all event activities from start to finish, enable collaboration between business divisions on budgets and marketing, and monitor session attendance, attendee demographics, and feedback.

The solution from MAQ Software provided a unified platform for running customized marketing campaigns, tracking budgets in real time, and analyzing channel performance. This allowed the marketing team to improve their campaigns weekly. The platform also gathered and analyzed extensive survey and session attendance data to measure attendee sentiment and ROI. As a result, the client was able to compile all conference data in just one week, a process that previously took six months, and observed positive ROI across all metrics including satisfaction and lead generation.