Case Study: City of Prince George improves web map engagement and reduces construction call centre inquiries with Maptiks

City of Prince George Tracks Construction Road and Sidewalk Map

The City of Prince George used ArcGIS Online web maps to share construction information, but its GIS team needed better insight into who was visiting the maps and how residents were using them. Unable to connect Google Analytics to ArcGIS web map apps, they turned to Maptiks for traffic data, visitor engagement, and demographic analytics.

Maptiks helped the City of Prince George move from a multi-use map strategy to a single-usage app and pilot its Road Construction and Sidewalk Rehabilitation Map. With Maptiks on the ArcGIS Online map, the city tracked visitors, usage, bounce rates, and engagement, seeing a 25% bounce rate, 6–10 interactions per visit, and an average of 800 loads per week after launch, while also reducing call centre inquiries about construction.

City of Prince George