Case Study: Bella Center Copenhagen achieves improved visitor experience and increased revenue with MapsPeople

An improved visitor experience and increased revenue with Indoor Navigation

Bella Center Copenhagen, Scandinavia’s largest conference and exhibition center (over 120,000 m² and more than 200 on-site companies), faced difficulty helping visitors and exhibitors find temporary stands and navigate ever-changing floor layouts. To address this, Bella Center partnered with mapspeople and implemented the MapsIndoors indoor-mapping and wayfinding solution to provide turn-by-turn, multi-floor navigation accessible on iOS and Android.

mapspeople deployed MapsIndoors with a beacon-based indoor positioning system and an easy-to-use CMS so non-technical staff can edit maps, manage POIs and beacons, and adapt floor plans per event. The implementation delivered accurate routing for visitors, reduced staff time spent guiding guests, generated new revenue by selling geofenced push-notifications to exhibitors, increased average visitor spend and app engagement — providing clear ROI for Bella Center Copenhagen.

Bella Center Copenhagen