Case Study: Apartment Life builds communities faster and smarter with Mapsly

How Apartment Life Uses Mapsly to Build Communities Faster and Smarter

Apartment Life, a nonprofit that places volunteers in apartment communities to improve resident retention, faced significant challenges due to manual, geography-dependent processes. Their recruiters used siloed Google Maps and spreadsheets to match applicants with properties, which was time-consuming and provided no centralized visibility into their operations or growth pipeline. This lack of a geospatial strategy hindered their ability to scale efficiently.

By implementing Mapsly, the organization integrated real-time mapping and territory management with their HubSpot CRM. The Mapsly solution automated workflows, including instantly plotting applicants, calculating exact distances to properties, and providing heat maps for strategic visibility. This saved the team approximately 20% of their time previously spent on manual data prep, accelerated hiring decisions, and provided the tools to manage over 700 active communities while supporting continued expansion.

Apartment Life

Sean Bailey

National VP of Customer Experience