Case Study: Vicinity Centres achieves digital transformation and 25% month‑over‑month unique session growth with Mappedin

Vicinity Centres: Australia's Leading Retail Property Group Goes Digital

Vicinity Centres, one of Australia’s leading retail REIT groups and manager of high-profile properties like Chadstone, needed to digitize wayfinding across a growing portfolio while preserving a market-leading customer experience and supporting mixed-use expansion. To provide a single, scalable source of truth for maps and web content, Vicinity partnered with Mappedin to modernize venue maps and improve the on-site and mobile digital journey.

Mappedin piloted four venues and rolled out Mappedin Web, Digital Directories and a centralized CMS, adding features such as QR Mobile Pass, venue fingerprinting and IMDF setup for Apple collaboration. The deployment delivered clear engagement gains — across the portfolio there was an average 25% month-over-month increase in unique user sessions in 2019 — and positioned Mappedin as a strategic partner for ongoing venue launches and feature expansion.

Vicinity Centres