Case Study: QIC enhances shopper wayfinding and digital innovation with Mappedin

QIC - Customer Case Study

QIC, a leading Australian institutional investor with a large retail property portfolio, wanted a more digital, efficient way to manage and present indoor maps across its shopping centres. To improve shopper wayfinding and simplify map management across multiple venues, QIC partnered with Mappedin and began using its indoor mapping platform, including a responsive web app and blue dot positioning technology.

Mappedin implemented interactive 3D maps with smart search, category listings, accessibility mode, optimized pathing, and real-time blue dot wayfinding, all managed through the Map Editor. The result was a seamless, hardware-free navigation experience for shoppers and a centralized tool for QIC to keep venue maps current across its portfolio. While no specific numerical metrics were provided, QIC reported an enhanced visitor experience and a successful pilot that supported further rollout.

QIC

Richard Lindmark

Digital Product Manager