Case Study: Miracle Mile Shops achieves intuitive, real-time blue-dot wayfinding and AI-powered guest assistance with Mappedin

Miracle Mile Shops Helping Visitors Navigate 1.2 Miles of Unique Stores, Dining & Entertainment

Miracle Mile Shops, a 500,000‑square‑foot retail and entertainment complex inside Planet Hollywood in Las Vegas that welcomes tens of millions of visitors and houses 150+ stores and restaurants, needed an indoor mapping solution to help tourists and shoppers unfamiliar with the venue find their way. To solve this, Miracle Mile Shops partnered with Mappedin and implemented Mappedin’s Responsive Web App along with blue dot wayfinding and a conversational AI integration.

Mappedin embedded interactive 3D maps into Miracle Mile Shops’ website and mobile browsers, enabling search, category browse, promotions, turn‑by‑turn routing and real‑time blue dot location across the center. The Mappedin solution, integrated with Satisfi Labs’ “Jules” chatbot, gives guests an end‑to‑end experience—improving discovery and navigation for visitors across the 150+ venues and simplifying on‑site wayfinding, a result highlighted by Miracle Mile Shops’ marketing leadership.

Miracle Mile Shops

Wendy Albert

Senior Director of Marketing