Case Study: Lumen Field boosts fan wayfinding with Mappedin

Lumen Field’s 20 point NPS score increase and 11.8M fan interactions with one digital map

Lumen Field, a major multi-purpose stadium and event center, faced significant challenges with outdated, static wayfinding methods like printed maps and directories. These tools could not keep up with the venue's constant layout changes, leading to fan confusion and a poor experience. To create a dynamic and connected solution, the stadium partnered with Mappedin to implement its interactive digital mapping and wayfinding platform.

Mappedin provided a single, unified digital map that powers wayfinding across the venue's website, 26 interactive directory screens, and its mobile app, which features Blue Dot indoor positioning. This solution delivered a dramatic 20-point increase in wayfinding Net Promoter Score (NPS) and facilitated 11.8 million fan interactions with the map. The implementation also led to a 27% year-over-year growth in map sessions and a significant decrease in fan complaints about navigation.

Lumen Field