Case Study: Marina Mall achieves increased online engagement with Mappedin's interactive maps

How Marina Mall Uses Maps to Increase Online Engagement

Marina Mall, a five-floor shopping destination in Abu Dhabi spanning 235,000 m², needed a cost-effective mapping solution during a website redesign to increase online traffic and stand out from competitors. The mall required interactive, easy-to-manage maps that supported collaboration and rapid edits across its multi-level property, so visitors would always see up-to-date retailer, service and event information. Marina Mall chose Mappedin and its Responsive Web Application and Map Editor to meet these needs.

Mappedin delivered a plug-and-play Responsive Web App embedded on Marina Mall’s site and a user-friendly Map Editor/CMS that allows collaborative updates and centralized management of location and event data. As a result, Marina Mall increased online engagement and website traffic, provided a higher-end digital visitor experience that encourages repeat visits, and streamlined map updates across the venue thanks to Mappedin’s platform.

Marina Mall