Case Study: Sonae Sierra enhances shopper wayfinding and digital engagement with Mappedin

How Mappedin worked with this global REIT to streamline their mapping efforts and digitize venue maps across 33 of their shopping centres

Sonae Sierra, an international real estate company and REIT, wanted a more efficient way to manage digital maps across its shopping centres in multiple countries. Prior to working with **Mappedin**, the company relied on static SVG maps that lacked wayfinding and did not provide the interactive, digitally advanced experience it wanted for shoppers.

**Mappedin** implemented **Mappedin Web** to digitize maps for 33 Sonae Sierra properties, enabling searchable, responsive web-based wayfinding across desktop and mobile. The solution also included point-of-interest translation and mobile optimization for European devices, and it helped drive a **260x month-over-month increase in unique user sessions**, with continued growth as more venues were onboarded.

Sonae Sierra

Ana Fé

Digital Marketing Coordinator