Mappedin
33 Case Studies
Case Study: Blanchardstown Centre achieves seamless shopper navigation and increased ad visibility with Mappedin
A Mappedin Case Study
Captivating Customers with Ads and Events at Blanchardstown Centre
Blanchardstown Centre, one of Ireland’s leading shopping and leisure destinations with 180 stores across 1.3 million sq ft, needed a way to help visitors search, discover and navigate its extensive retail and entertainment offering while also showcasing events, promotions and tenant ads. To solve this, Blanchardstown Centre partnered with Mappedin to deploy interactive mapping and wayfinding across their website and on-site directories.
Mappedin (with partner Lunar Media) implemented its Responsive Web App, Digital Directories and Mobile Pass, providing smart search, 3D maps, optimized routing, ad scheduling and QR-based handoff to mobile. The solution lets shoppers find destinations and view real-time events and promotions, gives operators backend insights, boosts tenant visibility and creates an additional revenue stream for the centre — outcomes Blanchardstown Centre says have delivered a state-of-the-art, multi-beneficial mapping and advertising platform.
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Blanchardstown Centre
Kim McNulty
Head of Marketing & Communications